Kylie Jenner may be the youngest of the Kardashian / Jenner girls, but she’s easily the most influential. And I can back that up.
A social media insights firm crunched some numbers, and they’ve decided that Kylie’s posts are worth $1 million…each, making her the most influential celebrity on social media.
In other words, every time she pimps a product on Facebook, Instagram, Snapchat or Twitter, that product gets the equivalent of $1 million in advertising. She’s the first member of her family to reach that level. Beyoncé was #1 last year at $1 million, but her value must have dropped.
Kylie has more than 150 million followers on Facebook, Twitter and Instagram. That doesn’t include Snapchat…but she was confirmed as the most-followed person there in 2016. But it’s not just the number of followers that brings in the value.
When Kylie posts, she receives a ton of views, and her followers are super-engaged. And she uses that engagement to decide what products to promote, based on what they’ll buy.